The conversion of a product is generally determined by the following factors.
- Clarity and completeness of the title, product description, images and specifications. The less a consumer doubts about a product, the more clicks will lead to sales. A good product feed not only ensures the correct placement and therefore findability on beslist. It also helps consumers make the right choice. The more complete the information you provide, the better this is for your conversion.
- A competitive offer. This not only applies to the basic price, but also to shipping costs, delivery time and return policy.
- Availability of sizes and variants (if relevant).
- CPC; a landing page that fulfills the offer from the advertisement. The prices and the display must of course be the same, but the attractiveness and functionality of your website can also influence conversion. For example, the options for paying.
The conversion of a campaign is ultimately of decisive importance for all web shops, but especially within the cpc model. With the shopping cart model the conversion risk lies also with beslist.
Contact your account manager for a customized campaign advice.